February 03, 2010
— Ace What a dick move I just did. Yes, that's the way Andrew Malcolm sells the story on his LATimes blog, but he knows it's not true, the same way I know it's not true, but he knew that headline would grab people, and, well, yeah, I figured he was right.
So, okay, I just sort of lied. The question mark doesn't make it okay. Olbermann isn't going to be fired because everyone else at MSNBC (maybe except Maddow, who knows) has lower ratings and they've tried and tried for an actual ratings-winner and Keith Olbermann was as close as they came. And he failed, too.
MSNBC is a basket-case and always has been and always will be. And when you're always in the ratings cellar in every single timeslot, well, Keith Olbermann's smaller-than-Hot-Air audience of 268,000 still looks okay by comparison.
So Olbermann will probably not be fired, at least not until MSNBC finally goes dark, which probably won't happen either, because it's still dirt cheap to run true-crime documentaries all weekend and the channel can afford to lose a bit of money with NBC's wallet behind it. (Although, you know: NBC itself might not continue as a bona-fide network.)
Still: Dishonest headline aside, Olbermann's ratings are back where they belong. In the toilet.
There are a couple of reasons for KO's frustration and anger and volume and core meltdown over the Massachusetts election outcome, among other issues of galactic import. For one, lots more ranters around nowadays on all sides, including that colleague of Keith's with the hugest head in TV. Please, no 3-D for him!Also, Olbermann's showboat is sinking. Listing in you-know-which direction.
It's as if he thinks talking LOUDER will keep his low cell battery from dying.
Worst, Olbermann's network president, Phil Griffin, is publicly praising him, always an ominous sign in television. While referring to his host almost in the past tense. "Keith has been our tentpole," Griffin says, adding later, "I'm pleased with where we are."
Where they are, as Jeff Bercovici points out over at Daily Finance, is way behind the big boys over at Fox News, Bill O'Reilly and gang. In fact, Keith is so far behind Bill, he can't even make out the state of the license plate, let alone the numbers. Bercovici thinks Americans may be outgrowing Olbermann's schtick.
In the most desirable TV demographic of 25-54, which Keith will soon outgrow himself, "Countdown" lost 44% of its audience from the beginning of President Obama's term until this year. It could have been worse -- say, 45%.
Olbermann averaged 268,000 viewers last month in that sector. That's just several thousand sets of those eyes more than Campbell Brown over on CNN. According to one count, Keith even finished in that time slow behind Nancy Grace. Nancy Grace!
Olbermann rode the Bush Derangement Train to... well, never to good ratings, but he could occasionally claim he beat an O'Reilly holiday repeat in a particular demographic.
But those glory days of incandescent mediocrity are far behind him. Yes, once upon a time, he blazed with the light of a nearly-average star; long ago, he soared high to almost-middling heights. He can still recall the days of wine and roses when moderate ratings were almost within his grasp; when he very nearly sipped the modestly-sweet nectar of almost-median performance.
One day he will tell his grandchildren -- well, grand-nephews and grand-nieces -- about his meteoric rise to the middle, or close to it anyway, and his fall -- not a terribly long fall, but enough to give you a bruise -- back to the bottom.
One day, he will say wistfully, I almost came pretty close to nearly getting a nontrivial number of people knowing vaguely who in the hell I almost was.
Thanks to Kent.
Punching Up: As you all know, when you pick a fight for attention, you punch up, not down. You take a shot at someone bigger, with a bigger audience. You don't get into spats with people with smaller audiences, because while that helps them, it doesn't really help you very much.
Keith Olbermann is going out of his way to mention Hot Air, even when Ed Morrissey offers a pretty routine bit of commentary about a non-issue. It's really just an excuse to mention Hot Air.
Because Hot Air is bigger than Keith Olbermann is.
So, why does Hot Air return the favor, flattering a guy with a smaller audience? Well, probably jut because it's TV, and that seems like it should be bigger and more influential than a blog. But it's not.
We are in a weird time where the lowest-ranked cable TV shows are now actually more poorly rated than the biggest blogs. And it's weird, now, because we're just not used to it. We're still thinking TV is big leagues, blogging is for wannabes.
But that is changing. Keith Olbermann's show is nothing but a ranty blog with camera-changes. Vidblogging never took off on the internet because it's too slow and boring -- people read much faster than someone can talk.
But vidblogging is now the centerpiece on MSBNC, because TV has always been slow and boring. People are used to it.
I can't yet claim this site beats Olbermann, or even pitiable pudgebunny Chris Matthews.
But...
Well, my ratings will go up, and theirs will continue going down.
We'll meet in a place Keith Olbermann considers his comfort zone -- in the middle.
Posted by: Ace at
09:29 AM
| Comments (153)
Post contains 922 words, total size 6 kb.
Is that a euphemism for something?
Posted by: 18-1 at February 03, 2010 09:33 AM (7BU4a)
Posted by: ace at February 03, 2010 09:34 AM (jlvw3)
I've been talking about that to some friends as well. I cannot think of a single thing on NBC that I watch. And I watch a lot of tv.
Plus I don't care if it's not true, it's still fun to think about Keith getting the old heave ho.
Posted by: alexthechick at February 03, 2010 09:35 AM (8WZWv)
Posted by: quite googleable at February 03, 2010 09:35 AM (EiH7n)
Posted by: Keith Morrison at February 03, 2010 09:36 AM (7rOET)
Posted by: Charlie Gibson at February 03, 2010 09:36 AM (qwK3S)
Posted by: Cluebat from Exodar at February 03, 2010 09:37 AM (BuYeH)
"tent-pole" for any network is frightening!
Posted by: McLovin at February 03, 2010 09:38 AM (RwvN1)
Posted by: Keef at February 03, 2010 09:39 AM (W5NBA)
Listing toward krazy.
Posted by: Dr. Spank at February 03, 2010 09:41 AM (0FiCa)
Posted by: RushBabe at February 03, 2010 09:41 AM (LKkE8)
One thing I don't get is why NBC gets all the grief for Keith. It's MSNBC. That MS at the front means MICROSOFT.
How come Bill Gates is never questioned about his support for this loon? What if Microsoft wanted the MS removed. How long would Keef's sandbox stay in operation.
I say it's time to lean on Microsoft.
Posted by: TakeFive at February 03, 2010 09:42 AM (/3pxq)
Posted by: Roadking at February 03, 2010 09:43 AM (y55H4)
You know what's funny?
Think of the people/shows canceled by MSNBC.
Phil Donahue
Curtis & Kuby
Jesse Ventura
Alan Keyes
Mike Savage
who else?
Posted by: This is rtogkrlfvc at February 03, 2010 09:44 AM (z37MR)
Posted by: Komissar Vladimir at February 03, 2010 09:44 AM (SOrDj)
What's weird is that I can recall a time, several years ago, when I would tend to seek out MSNBC for news coverage, particularly of breaking news (not political stuff, but more like disaster or crime news). CNN and Fox tended to inject too much "analysis" way too early in the stories' timeline; MSNBC tended to have local boots on the ground quicker.
'Not sure if that component of MSNBC is still functional, because I basically boycott the network now, but at one time I think it was a good news station.
Posted by: Y-not at February 03, 2010 09:46 AM (sey23)
Keith Olbermann's smaller-than-Hot-Air audience of 268,000
Actually, that's audience in the 25-44 demographic. His overall audience skyrockets into the substantial six-figures!
Posted by: MSNBC publicist at February 03, 2010 09:47 AM (ElI+6)
Give me Matthews ambushing Dean 2 hours a day and I'll be a loyal viewer.
Give me Matthews shoving a rolled up newspaper in Dean's mouth like Ash on Ripley and I'd pay for that shit.
Posted by: eleven at February 03, 2010 09:47 AM (7DB+a)
Posted by: Keef at February 03, 2010 09:47 AM (W5NBA)
The problem that MSNBC has is the same problem that the moonbat Democrats have. They are looking for unobtanium. MSNBC is looking for someone that can actually sell this moonbat nonsense and the moonbats are looking for a politician that can actually make moonbat policies work. The problem is not the Olbermann or the Obama. The problem is the solutions MSNBC and the Democrats are trying to ram down our throat are batshit crazy.
Posted by: WalrusRex at February 03, 2010 09:47 AM (xxgag)
For my money, there's no better cure to PC idiocy than a comedy centralized on its absurdity.
Posted by: Komissar Vladimir at February 03, 2010 09:47 AM (SOrDj)
Main reason: people who aren't ultra-partisan saw use in him taking the ruling party to task in the Bush years. There is little use for a guy going on TV to protect the ruling party.
Plus, while his "Worst Person in the World" as a title is somewhat tongue in cheek, the rest of his show is not - he really believes and wants viewers to believe that every item is a life-or-death struggle of Good v. Evil. That's a hard pace to keep.
Posted by: CJ at February 03, 2010 09:49 AM (9KqcB)
Posted by: 'Nam Grunt at February 03, 2010 09:49 AM (IIHY9)
Posted by: KilltheHippies at February 03, 2010 09:50 AM (94ai5)
I hit HA several times a day, but I'll bet I spend less than 20 minutes reading articles there, and I rarely bother with comment threads.
Posted by: Russ at February 03, 2010 09:50 AM (UHp/e)
Posted by: RushBabe @21
Nice. I hope he also asks the Rules Committee to look into the legality of the votes that Kirk cast.
Posted by: arhooley at February 03, 2010 09:50 AM (ElI+6)
You have vastly lower operating costs, web ads are drastically less expensive to produce then tv spots, demographics can be collected with every eyeball, and a direct channel for sales exists - the click -- why shouldn't you make more money then KO.
Posted by: Jean at February 03, 2010 09:51 AM (CPefM)
Posted by: MDr VB1.0 CS1st at February 03, 2010 09:52 AM (ucq49)
John Edwards Photographed In Secret Love Tryst With Tiger Woods Wife Elin Nordegren?
Um, no. But we did use a question mark.
Posted by: The National Enquirer at February 03, 2010 09:52 AM (QKKT0)
Posted by: arhooley at February 03, 2010 09:55 AM (ElI+6)
Well, my ratings will go up, and theirs will continue going down.
Hey, Ace, you are in the top forty in the wiki political blog ranking thingy, and that's pretty damn good.
Posted by: huerfano at February 03, 2010 09:55 AM (sf1Eo)
So Olbermann will probably not be fired, at least not until MSNBC finally goes dark, which probably won't happen either, because it's still dirt cheap to run true-crime documentaries all weekend and the channel can afford to lose a bit of money with NBC's GE and the taxpayer's wallet behind it
FTFY
Posted by: Vic at February 03, 2010 09:55 AM (QrA9E)
Posted by: FreakyBoy at February 03, 2010 09:56 AM (Q41Zh)
Dennis Miller had a funny and interesting show on CNBC...
but he also had a chimp on the show regularly.
I hate fucking chimps. I hate all monkeys.
Posted by: This is rtogkrlfvc at February 03, 2010 09:56 AM (z37MR)
Posted by: Crusty at February 03, 2010 09:57 AM (GvSpB)
Posted by: FireHorse at February 03, 2010 09:58 AM (cQyWA)
Posted by: RushBabe at February 03, 2010 01:41 PM (LKkE
I thought it was announced a couple of days ago that he would be seated the 4th, tomorrow. I remember discussing it on here (with SiM).
BTW...anyone else get a weird google screen when the click on the story at Drudge?
Posted by: Tami at February 03, 2010 09:58 AM (VuLos)
Posted by: Soap MacTavish at February 03, 2010 10:00 AM (554T5)
Yeah, easy to think that way. New media and all. Especially since TV has forever had "gate keepers," those responsible to ensure that those who fill the time slot are talented or at least interesting; which has made broadcast journalism an elitist gig. The blogoshpere operates under the "Have computer, will Blog" prerequisites. With zillions of bloggers (Even me with my pitiful readership of 4. I'm coming for you Olbermann!) even the top dogs might forget their actual influence, and fall prey to the elitist media establishments pretentious self vision of credibility.
Posted by: MikeTheMoose at February 03, 2010 10:00 AM (0q2P7)
Posted by: John Galt at February 03, 2010 10:00 AM (F/4zf)
Posted by: Keith Olbermann at February 03, 2010 10:01 AM (wPZU5)
It comes down to the Cost/Benefit analysis with the ratings. There is something similar to actuarial tables for ratings. To be profitable a show must meet a certain level of ratings based on its cost. That is one reason SciFi shows have a hard time on network TV. The cost of the special effects drives up the need for very high ratings.
For a show like Countdown the single biggest cost is KO himself. You have to figure that his ego demands a really high salary. So it will all come down to what is the ratings break even point, where Keith's salary makes his show unprofitable?
Posted by: Eric at February 03, 2010 10:01 AM (3f3uN)
One day, he will say wistfully, I almost came pretty close to nearly getting a nontrivial number of people knowing vaguely who in the hell I almost was.
Or he could say in a raspy voice;
I coulda been a contender.....
Posted by: Vic at February 03, 2010 10:01 AM (QrA9E)
Charlize Theron Promises Night of Wild Sexual Ecstasy To Pathetic Blog Commenter?
Could happen, you know.
Posted by: Cicero at February 03, 2010 10:02 AM (QKKT0)
I told him if he ever needed to get his liberal rage going that he should tune in.
You see Mr. Olbermann Sir! We can be civil.
Posted by: MikeTheMoose at February 03, 2010 10:04 AM (0q2P7)
Don't forget advocate of violence against women...... and hobos.
Posted by: MikeTheMoose at February 03, 2010 10:05 AM (0q2P7)
Posted by: 'Nam Grunt at February 03, 2010 10:05 AM (IIHY9)
But those glory days of incandescent mediocrity are far behind him. Yes, once upon a time, he blazed with the light of a nearly-average star; long ago, he soared high to almost-middling heights. He can still recall the days of wine and roses when moderate ratings were almost within his grasp; when he very nearly sipped the modestly-sweet nectar of almost-median performance.
Bringing teh funny.
We are in a weird time where the lowest-ranked cable TV shows are now actually more poorly rated than the biggest blogs. And it's weird, now, because we're just not used to it. We're still thinking TV is big leagues, blogging is for wannabes.
So I guess it follows that Ed and Allah make more than Keef.
Posted by: FUBAR at February 03, 2010 10:05 AM (1fanL)
Posted by: Bumbles McBama at February 03, 2010 10:05 AM (pLTLS)
Posted by: conscious, but incoherent at February 03, 2010 10:05 AM (Vu6sl)
Posted by: Brandon In Baton Rouge at February 03, 2010 10:06 AM (jGaqA)
Posted by: stuiec at February 03, 2010 10:07 AM (7AOgy)
Worse than the lesbo dirty dancing with children present? I'm scared to click over there now.
Posted by: HeatherRadish at February 03, 2010 10:11 AM (mR7mk)
I can't yet claim this site beats Olbermann
Ah, I see what you're doing. You are bucking for Worst Person in the World status.
Hey, D'Olberman, you're not worthy to hold Ace's loincloth!
Posted by: I R A Darth Aggie at February 03, 2010 10:11 AM (1hM1d)
Posted by: Hatchet Five at February 03, 2010 10:15 AM (wPZU5)
Posted by: 'Nam Grunt at February 03, 2010 10:15 AM (IIHY9)
Posted by: maddogg at February 03, 2010 10:15 AM (OlN4e)
Worst, Olbermann's network president, Phil Griffin, is publicly praising him, always an ominous sign in television. While referring to his host almost in the past tense. "Keith has been our tentpole," Griffin says, adding later, "I'm pleased with where we are."
Heh! It's pretty bad when even your boss says you're the biggest dick. It must be so hard for Keith.
Posted by: Barack Zoolander Obama, Male Model at February 03, 2010 10:15 AM (CfmlF)
Posted by: monty python killer bunny aka snowball at February 03, 2010 10:16 AM (cniXs)
Posted by: Corncob Supporter at February 03, 2010 10:16 AM (ktYjH)
Maybe if Olbermann wasn't such an unhinged dick, more people would watch him?
I'm just thinking out loud here.
Posted by: Jim in San Diego at February 03, 2010 10:18 AM (F09Uo)
Posted by: slade at February 03, 2010 10:18 AM (XsHAM)
Posted by: Captain Hate at February 03, 2010 10:22 AM (Sghlv)
56 but he also had a chimp on the show regularly.
The monkey used to push the button to play the dean scream.
Posted by: bebe's boobs destroy at February 03, 2010 10:23 AM (cniXs)
Posted by: Desmond 2-2 at February 03, 2010 10:26 AM (dP6Ky)
Posted by: Banjo at February 03, 2010 10:27 AM (1DQ52)
Posted by: runningrn at February 03, 2010 10:30 AM (CfmlF)
1 year after The Won took office, Olbermann is spiraling into the low throne.
Posted by: amos at February 03, 2010 10:30 AM (gDWoG)
"Keith has been our tentpole"
You have to click refresh pretty often to be the first to get in on a straight line like that.
Posted by: slug at February 03, 2010 10:31 AM (n8Nln)
Posted by: bebe's boobs destroy at February 03, 2010 10:32 AM (cniXs)
Posted by: GarandFan at February 03, 2010 10:36 AM (ZQBnQ)
I think that if he doesn't kill himself, he's going to stroke out on air.
I thought the same thing. And then they introduced Ed Schultz on PMSNBC. So now I give Ed top billing on that one.
I dunno about you, but when I disagree with someone, the first thought in my head usually isn't "hey I'd like to throw a party just to invite these people over so I can urinate on them".
Posted by: grouchyunderalls at February 03, 2010 10:38 AM (pLTLS)
I think they were fascinated by my special coding that digitally bans viewers who are bad crazy and dissent from the views presented on the host's show.
I told Andi about it and he was GOBSMACKED!!11!!!
I told Kos about it, and he bitched about my hotlinking stealing his bandwidth
Posted by: Cahrsel Jhonsno at February 03, 2010 10:45 AM (sYxEE)
"Maybe Keith can pitch pots and pans or Sham Wows or something."
Paper Towels! The Worst Cleaning Product in the World!
Posted by: reason at February 03, 2010 10:52 AM (XiVKO)
Jim we've been friends for a long time, but don't type shit like that bud.
Posted by: 'Nam Grunt at February 03, 2010 02:19 PM (IIHY9)
It is pretty funny that the secret to KO's success and longevity was just handed to him for free, and even if I called him up and said that to him, he still wouldn't do it. To me, that's the cool part.
Posted by: Jim in San Diego at February 03, 2010 10:56 AM (F09Uo)
Posted by: RM at February 03, 2010 11:00 AM (1kwr2)
Posted by: President Obumbles at February 03, 2010 11:02 AM (DH/cp)
Remember the golden age of TV back in the 50s and very early 60s?
It was a time when there were damn good shows that were entertaining whether they were comedies, classics, or variety shows. It was a time when the news was considered a public service and we could actually believe it (or so we thought).
Why did we lose those days? That would make a wonderful research project for someone writing a thesis.
Of course in a liberal university you would never get your pHd on it.
Posted by: Vic at February 03, 2010 11:02 AM (QrA9E)
Posted by: mr.frakypants at February 03, 2010 11:12 AM (zOP98)
If MSNBC wants to keep this person on air, despite sinking ratings, fine - I have not and will not tune in anyway.
Where I draw the line is having to look at that face during my football coverage - he is no longer a sports commentator, so please put him back in his sewer and off of an all-American programme.
/rant off
Posted by: DWT at February 03, 2010 11:13 AM (g1LvW)
Soon "olbermannwatch" will have more views that that piece of dreck's TV show.
At that point, the universe will be sucked into a black hole.
Posted by: SantaRosaStan at February 03, 2010 11:15 AM (JrRME)
Posted by: ontherocks at February 03, 2010 11:17 AM (HBqDo)
An MSNBC insider reveals Keith Olbermann will appear in a special sweeps week episode of To Catch a Predator. To cross promote his Countdown show, Keith will name himself "Worst Person in the World" for attempting to lure a minor to have sex with a mashed up bag of meat.
Posted by: Katie Couric's colon at February 03, 2010 11:27 AM (Oxen1)
Posted by: Kaptain Amerika at February 03, 2010 12:35 PM (k1LKK)
"Of course you do. Well, this is the most brutal Olbysmashing IÂ’ve ever read. And IÂ’ve read ours."
Another highlight: "And then it gets rude."
http://dctrawler.dailycaller.com/2010/02/02/
do-you-like-it-when-people-say-mean-but-true-things-about-keith-olbermann/
This one's even better. Keith Olbermann knows how to treat the ladies
With videos and still images, Jim "Treacherous" Treacher goes all in.
http://dctrawler.dailycaller.com/2010/02/03/
keith-olbermann-knows-how-to-treat-the-ladies/
Posted by: Looking Glass at February 03, 2010 12:45 PM (LJSfA)
Posted by: John at February 03, 2010 12:49 PM (6FYZ6)
Posted by: John at February 03, 2010 12:55 PM (6FYZ6)
Posted by: The Planet at February 03, 2010 01:05 PM (/bVuS)
Posted by: SAM at February 03, 2010 01:32 PM (mFIDw)
Posted by: Guest at February 03, 2010 03:57 PM (ITzbJ)
Hngh, Hngh. Euphemism? Yes. Hngh, Hngh. Keith has been our raging hardon. We are pleased,...er...he pleases us,...uh...hngh, hngh....
Posted by: davboz at February 03, 2010 08:01 PM (WAEEo)
In order for that to happen, perhaps you can get e-safe to take you off the "forbidden pornography" list so that I can read your stuff at work. They just put you on last week. I don't know why since you were not any more offensive than normal. Maybe it is your retarded comments thingy.
Posted by: Mark in Texas at February 04, 2010 04:16 AM (oEBcV)
Hey Hey not so fast. Olberdouche did get national attention once. Last August Rahm did mention "those FUCKING RETARDS at MSNBC."
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I think it's inevitable that they go to an informercial format and just replay their network news a couple of times a day.
Posted by: Dang Straights at February 03, 2010 09:32 AM (fx8sm)