August 25, 2011
— rdbrewer Advertisers to use facial recognition technology to tailor commercial pitches. So, when you walk up to, say, a newsstand, it recognizes your face and cross-references your buying habits. Then it starts hawking K-Y Jelly to you and Val-U-Rite vodka. Right in front of your new girlfriend.
It seems to know you're a woman in your late 20s and, in fact, it does. When you looked at the display, it scanned your facial features and tailored its messages to you.Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound.
. . .
The commercial applications of facial recognition are in contrast to those being used by law enforcement to identify specific individuals. Companies, at least at this point, mostly just want to pinpoint a demographic based on age and gender to tailor their ads.
But even this facial recognition-lite alarms privacy advocates, given that it could greatly popularize and expand use of the technology.
Intel Corp., which makes such software, said it's widely adaptable.
"You can put this technology into kiosks, vending machines, digital signs," said Christopher O'Malley, director of retail marketing for Intel's embedded and communications group. "It's going to become a much more common thing in the next few years."
You know that penis enlargement medical clinic website you visited last year? Uh-huh. You'll be hearing from them again soon. Next time you buy a Mountain Dew at the local 7-11.
At the pace this technology is advancing, we need a comprehensive privacy statute, one that addresses some of the legal fictions that have crept into Fourth Amendment jurisprudence regarding reasonable expectation of privacy. One should not have to feel creeped out simply because they went to the store to buy some Ding Dongs.
Dave Chappelle asks: What if targeted advertising actually hit you in meatspace? The future is here, Dave. The future is here. (Content warning: language.)
Posted by: rdbrewer at
10:01 AM
| Comments (90)
Post contains 341 words, total size 3 kb.
Posted by: +1 Ghost Touched Nail Clippers at August 25, 2011 10:03 AM (eF/8k)
Posted by: steevy at August 25, 2011 10:03 AM (pV6cO)
Posted by: No Whining at August 25, 2011 10:03 AM (HmCnI)
Posted by: MSDNC, covering for the God King at August 25, 2011 10:03 AM (sxq57)
Posted by: Blacksheep at August 25, 2011 10:05 AM (8/DeP)
Posted by: joncell at August 25, 2011 10:06 AM (RD7QR)
So one day, Obama's going to be in a Whole Foods market and a machine will recommend to him a Jeff / Ace of Spades "Obama is a stuttering clusterfuck of a miserable failure' coffee mug.
Priceless.
Posted by: Stateless Infidel at August 25, 2011 10:06 AM (GKQDR)
Posted by: No Whining at August 25, 2011 10:06 AM (HmCnI)
You know that penis enlargement medical clinic website you visited last year? Uh-huh. You'll be hearing from them again soon. Next time you buy a Mountain Dew at the local 7-11.
That's a strange juxtapostion, rdbrewer.
Anything you want to tell us?
Posted by: Sean Bannion at August 25, 2011 10:06 AM (sbV1u)
I liked that movie the first time I saw it. {Delete lengthy rant on what Hollywood does to Phillip K. Dick books.} I just saw for the second time a few days ago. Boy, there are plot holes you could throw Michael Moore through. OK, OK, plot holes you could roll Michael Moore through.
Posted by: WalrusRex at August 25, 2011 10:06 AM (Hx5uv)
Posted by: formerly known as cherry pi at August 25, 2011 10:07 AM (OhYCU)
Posted by: Chi-Town Jerry at August 25, 2011 10:07 AM (f9c2L)
Posted by: formerly known as cherry pi at August 25, 2011 10:09 AM (OhYCU)
Um, they're for feeding my gerbils ...
Posted by: Richard Gere, Gerbil Sanctuarian de Luxe at August 25, 2011 10:09 AM (HmCnI)
Posted by: blaster at August 25, 2011 10:10 AM (l5dj7)
Agreed, but people need to understand that this type of advertising gives people a lot of free shit. Like this blog. Or YouTube. Or your free web email. Lots of stuff people take for granted.
If you go too far with the privacy law, then the advertising based business model that these types of services rely on becomes unprofitable.
Basically, I agree with you, but I hate to hear people whining about how their privacy is being violated, and then whining that they have to pay for things. As if they have a God-given right to free shit.
Posted by: dan-O at August 25, 2011 10:10 AM (BAjNF)
>>{Delete lengthy rant on what Hollywood does to Phillip K. Dick books.}
Indeed, the books and short stories are almost always better.
However I'd still like to see Hollywood try The Man In The High Castle
Posted by: Ben at August 25, 2011 10:10 AM (wuv1c)
There is no privacy anymore.
Posted by: Vic at August 25, 2011 10:11 AM (M9Ie6)
As if they have a God-given right to free shit.
Posted by: dan-O at August 25, 2011 02:10 PM (BAjNF)
Social Security, Medicaid and Medicare ... I rest my case!
Posted by: No Whining at August 25, 2011 10:12 AM (HmCnI)
Posted by: Tom Hanks at August 25, 2011 10:12 AM (AZGON)
Posted by: blaster at August 25, 2011 10:13 AM (l5dj7)
Posted by: no good deed at August 25, 2011 10:14 AM (mjR67)
Posted by: Jean at August 25, 2011 10:14 AM (WkuV6)
Posted by: mpurinTexas, Evil Conservanatrix, supports Rick Perry, bitch at August 25, 2011 10:15 AM (ignDe)
Off topic, but she is headed up your way, Miss Irene, badest hurricane since 1938:
I am most concerned about the storm surge danger to North Carolina, Virginia, Maryland, Delaware, New Jersey, New York, and the rest of the New England coast. Irene is capable of inundating portions of the coast under 10 - 15 feet of water, to the highest storm surge depths ever recorded. I strongly recommend that all residents of the mid-Atlantic and New England coast familiarize themselves with their storm surge risk. The best source of that information is the National Hurricane Center's Interactive Storm Surge Risk Map, which allows one to pick a particular Category hurricane and zoom in to see the height above ground level a worst-case storm surge may go. If you prefer static images, use wunderground's Storm Surge Inundation Maps. If these tools indicate you may be at risk, consult your local or state emergency management office to determine if you are in a hurricane evacuation zone. Mass evacuations of low-lying areas along the entire coast of New Jersey, Delaware, Maryland, and Virginia are at least 50% likely to be ordered by Saturday. The threat to the coasts of New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, and Maine is less certain, but evacuations may be ordered in those states, as well. Irene is an extremely dangerous storm for an area that has no experience with hurricanes, and I strongly urge you to evacuate from the coast if an evacuation is ordered by local officials. My area of greatest concern is the coast from Ocean City, Maryland, to Atlantic City, New Jersey. It is possible that this stretch of coast will receive a direct hit from a slow-moving Category 2 hurricane hitting during the highest tide of the month, bringing a 10 - 15 foot storm surge. (Jeff Masters)
From weatherunderground (wunderground dot com)
Posted by: ChristyBlinky at August 25, 2011 10:15 AM (fNdyx)
How many people know that every time they buy groceries with a credit or debit card what they buy and their address goes into a huge database that is used by retailers to classify neighborhoods for advertizing?
Posted by: Vic at August 25, 2011 02:11 PM (M9Ie6)
That's why we must never allow them to force us into a cashless society. If I need something I'm ashamed to obtain, I use cash. The rest I'll buy with a card and I don't care who knows. Physical currency will always be critical to possess.
Posted by: Reactionary at August 25, 2011 10:15 AM (xUM1Q)
I know that my cable box is spying on me.
It watches me undress.......and now I am getting spammed with ads for bras in my exact cup size.
Posted by: ConservativeMenAreJustHotter at August 25, 2011 10:16 AM (iuLHZ)
Posted by: George Orwell what knows Obama is a stuttering clusterfuck of a miserable failure at August 25, 2011 10:16 AM (AZGON)
Posted by: Your Cable Box at August 25, 2011 10:17 AM (l5dj7)
Posted by: formerly known as cherry pi at August 25, 2011 10:17 AM (OhYCU)
Posted by: Christopher Taylor at August 25, 2011 10:18 AM (r4wIV)
Posted by: George Orwell what knows Obama is a stuttering clusterfuck of a miserable failure at August 25, 2011 10:18 AM (AZGON)
Posted by: Oldsailor's poet at August 25, 2011 10:19 AM (ZDUD4)
Posted by: formerly known as cherry pi at August 25, 2011 10:19 AM (OhYCU)
Posted by: George Orwell what knows Obama is a stuttering clusterfuck of a miserable failure at August 25, 2011 10:20 AM (AZGON)
Posted by: George Orwell what knows Obama is a stuttering clusterfuck of a miserable failure at August 25, 2011 10:21 AM (AZGON)
Posted by: Oldsailor's poet at August 25, 2011 10:22 AM (ZDUD4)
Posted by: George Orwell what knows Obama is a stuttering clusterfuck of a miserable failure at August 25, 2011 02:20 PM (AZGON)
No doubt. I suspect that the new super-refrigerators with internet connections serve a similar purpose, so that Moooochele can know your fat intake on any given day. And don't get me started on all the snitching your phone is doing. It's probably having a chummy conversation with the Raptor computers as I type this.
Posted by: Reactionary at August 25, 2011 10:23 AM (xUM1Q)
Even worse if it's targeted to your mom.
Posted by: HappyGoLucky at August 25, 2011 10:24 AM (be5IN)
Posted by: Oldsailor's poet at August 25, 2011 10:24 AM (ZDUD4)
And that's why I'll be down South packing up things tomorrow in order to skedaddle. Our boat was pulled out of the water today, but our double-wide may be a boat by Sunday evening.
Posted by: No Whining at August 25, 2011 10:25 AM (HmCnI)
Posted by: HappyGoLucky at August 25, 2011 10:25 AM (be5IN)
Posted by: formerly known as cherry pi at August 25, 2011 10:27 AM (OhYCU)
Posted by: Author, Dreams From My Father at August 25, 2011 10:28 AM (nrX2Y)
Posted by: formerly known as cherry pi at August 25, 2011 10:29 AM (OhYCU)
Posted by: dan-O at August 25, 2011 02:10 PM (BAjNF)
Good point. Those whiners on youtube really grate sometimes.
Posted by: Yoshi, Aggrived Victim of the White Man at August 25, 2011 10:29 AM (of0xp)
Posted by: Oldsailor's poet at August 25, 2011 02:24 PM (ZDUD4)
Ain't that the truth - there's nobody with more energetic vitality than your typical HOA nazi. They're tireless snoops and stool pidgeons. I can't understand why any person would willingly live in one of those Stalinist collectives, unless it's truly the only, last, sole place to escape the proximity of the underclass. And even then it's a questionable trade off.
No doubt HOAs will be employing this kind of tech to check residents' lawns for unauthorized ornamentation, oil spots on the drive way, etc. The unsleeping, all-seeing electronic eyes will watch with greater vigilance and malevolence than Sauron himself.
Posted by: Reactionary at August 25, 2011 10:29 AM (xUM1Q)
See? Funnier. Dang it.
Posted by: HappyGoLucky at August 25, 2011 10:30 AM (be5IN)
Posted by: The Mega Independent at August 25, 2011 10:33 AM (nrX2Y)
Posted by: George Orwell what knows Obama is a stuttering clusterfuck of a miserable failure at August 25, 2011 10:33 AM (AZGON)
Posted by: Retinal Scanner at The Gap at August 25, 2011 10:34 AM (v+QvA)
Posted by: formerly known as cherry pi at August 25, 2011 10:35 AM (OhYCU)
See? Funnier. Dang it.
Posted by: HappyGoLucky at August 25, 2011 02:30 PM (be5IN)
Yeah, but the first pass was still pretty good.
Posted by: Reactionary at August 25, 2011 10:36 AM (xUM1Q)
Posted by: formerly known as cherry pi at August 25, 2011 10:36 AM (OhYCU)
Posted by: Insomniac at August 25, 2011 10:36 AM (v+QvA)
Posted by: formerly known as cherry pi at August 25, 2011 10:37 AM (OhYCU)
So if this keeps up the next fasion trend will be masks to foil 'the man'?
(Great, as if you didn't get enough of those stupid Guy Fawkes masks after 'V' for Vendetta...)
Posted by: Warthog at August 25, 2011 10:37 AM (WDySP)
Posted by: Insomniac at August 25, 2011 10:38 AM (v+QvA)
Posted by: HappyGoLucky at August 25, 2011 10:39 AM (be5IN)
Are people really this impulsive or is it just a means to justify embarrassing customers, because you'd think that could be accomplished for free?
Posted by: Fritz at August 25, 2011 10:39 AM (2P+pn)
Posted by: formerly known as cherry pi at August 25, 2011 10:39 AM (OhYCU)
Posted by: The Mega Independent at August 25, 2011 10:40 AM (nrX2Y)
Posted by: formerly known as cherry pi at August 25, 2011 10:41 AM (OhYCU)
Posted by: Bevel Lemelisk at August 25, 2011 10:41 AM (FkKjr)
Posted by: HappyGoLucky at August 25, 2011 10:43 AM (be5IN)
Posted by: Bevel Lemelisk at August 25, 2011 02:41 PM (FkKjr)
"We're having a great deal today on shovels and quicklime!"
Posted by: Insomniac at August 25, 2011 10:44 AM (v+QvA)
... Are people really this impulsive or is it just a means to justify embarrassing customers, ...
*chuckle*
Posted by: The Candy Isle in front of the register at August 25, 2011 10:44 AM (WDySP)
Posted by: Merovign, Dark Lord of the Sith at August 25, 2011 10:52 AM (bxiXv)
Posted by: Merovign, Dark Lord of the Sith at August 25, 2011 02:52 PM (bxiXv)
Not if they're wearing my mask!
Posted by: V at August 25, 2011 10:55 AM (v+QvA)
"...we need a comprehensive privacy statute, one that addresses some of the legal fictions that have crept into Fourth Amendment jurisprudence regarding reasonable expectation of privacy."
I could not agree more. Between the use of commercially-obtained information (both that which you cite and the regular trade in information between parties holding your personal info) and the commenter-cited proliferation of cameras to every phone on the planet, we need to re-examine our notions of privacy.
Almost every company on the planet is requiring its customers to waive their privacy rights with boilerplate releases that allow them to sell your info and use it however they wish.
I'd prefer to see some self-improvement on behalf of companies rather than a government solution. If private industry can go ga-ga over "green" BS, why not privacy ? Why isn't there such a thing as "privacy friendly" investment ala "socially responsible" investment ? Companies who opted out of the consumer information penny-pinching model could garner publicity and consumer support the same way the green poster-children do. How about a "Privacy Week," NBC ?
Sadly, that ain't gonna happen and we'll probably need a regulatory solution at some point. These "information sharing" consents are all adhesion contracts, so it doesn't exactly strike at the heart of free enterprise to regulate them. Rather than some unworkable "ban" on information collection/use/sharing, I'd prefer that we allow information sharing as an "opt-in" rather than "opt-out," with those opting in being eligible for some consideration (e.g. discounts, special offers, etc...). The companies can still benefit, but the consumer's expectation of privacy is honored by being the status quo rather than the exception.
Cameras and video are more complicated. Restricting their use seems warranted, but it directly conflicts with our notion of free expression and public spaces. Any proposed solutions that come to mind have too many problems on second thought, so I'm leaving that alone for now, just agreeing that its something we need to think about beyond the ad hoc approach we've taken so far.
Posted by: SocietyIs2Blame at August 25, 2011 11:03 AM (yK8YH)
Posted by: Oldcat at August 25, 2011 11:19 AM (z1N6a)
"Obama has done for the economy what pantyhose did for foreplay."
Posted by: Ian S. at August 25, 2011 11:24 AM (tqwMN)
Posted by: Evil Libertarian at August 25, 2011 11:43 AM (8z8uV)
I can just see the hilarity that would ensue if you looked enough like some guy that was a total perv who frequented sex toy shops that the computer thought you were him and started advertising to you as if you were...
...With your wife standing right next to you.
Of course, if you got used to it, you could actually have some pretty good laughs. Go to the store with a co-worker, be all like "hey, check this out, it thinks I'm someone else so it markets some pervy shit to me every time i walk up to it, it is fucking hilarious..."
Oh, wait, maybe... never mind.
Posted by: Goober at August 25, 2011 11:55 AM (QNRoi)
Posted by: rdbrewer at August 25, 2011 11:56 AM (MK/tm)
Posted by: Running Hobo at August 25, 2011 12:07 PM (l1oyw)
I'd buy stock in that company. That and the guys that make the Penis Mightier.
Posted by: Christopher Taylor at August 25, 2011 12:16 PM (r4wIV)
In my case, it would likely be groceries and motorcycle stuff.
Posted by: Blacque Jacques Shellacque at August 25, 2011 01:53 PM (1rHeD)
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I feel bad for people with herpes.
Posted by: söthí at August 25, 2011 10:02 AM (G/zuv)