March 05, 2011
— Ace In the comments to my review of The Adjustment Bureau, people are taking two different positions:
1, that I'm right, the commercials did imply the movie was a serious, danger-filled thriller about some sinister conspiracy.
2, that I'm completely wrong, the commercials sold the movie as what it was, a romantic-comedy with a light supernatural complication in the plot.
So who's right?
Well, we all are.
The problem comes when you say "the commercials" and "the advertising campaign."
There is no ""the" a lot of the time. There are some commercials and some parts of the advertising campaign.
Certain films are genre-mixing or of an established genre that itself is already hybrid -- romantic comedies are both romances and (light) comedies, for example.
That means that some films can be pitched differently to different audiences. That means that commercials will be different depending on what audience they're targeting. For some films, I mean. Not all.
I read about this a few years ago. I'm going to make up this example (although it might be the example I actually read about); Take My Best Friend's Girl.
Now, romantic comedies are usually light comedies. Light comedies mean, well, they're less about huge laughs than a steady, fast-paced stream of amusing complications and coincidences that induces a feeling of humorous pleasure in the audience. Ever see a movie that was funny but produced few big laughs? Well, that's a successful light comedy. Not everything is about huge jokes; the humorous effect comes from the quick pace and light tone and piling on of unlikely complications.
Get Shorty is a light comedy, I think. Anchorman and Old School are pure comedies. Get Shorty doesn't sacrifice everything and anything for a laugh; in addition to being funny, it also is trying to be a fish-out-of-water movie, a caper movie, and a Hollywood movie. (That is, a movie about Hollywood.) Plus, it had a romantic subplot. It doesn't sacrifice everything for laughs because it has other irons in the fire.
Anchorman and Old School, on the other hand, are pure comedies. They don't care if some of their plot elements are silly or implausible. They're not making any genuine stab at being anything other than great laugh-out-loud movies.
Anyway, back to My Best Friend's Girl. This movie was a mixed genre because it was both, sort of, a romantic comedy, which implies light comedy, and also implies it will not sacrifice a genuine, sweet romance just for some gross-out humor. That side of it appeals more to women, as a rule.
But it was also a true comedy, a sort of frat-boy-ish gross-out Humor of Humiliation romp. That sort of movie appeals more to young men and boys (and Dane Cook fans), as a rule.
So it was a mixed genre movie -- both a romantic (light) comedy and a comedy-comedy.
You can cut commercials for it two ways: You can feature meet-cute sweet little laughs between Dane Cook and Kate Hudson, suggesting it's a romantic (light) comedy.
Or you can feature Dane Cook doing his woman-humiliation evil-seducer-and-betrayer Wildman act, with the various outrages he perpetrates to make his victims feel awful. That doesn't sound like a romantic comedy. That is more a comedy-comedy, and a specific type of comedy-comedy to boot. (Again, a sort of cynical, revenge-on-women frat-boy comedy.)
The movie was actually both things and judging by the very poor critical response and box office, it didn't work for most people. (It worked for me-- I thought it was howlingly funny in the Dane Cook Cuts Loose sequences.)
But the point is, if you were seeing another romantic comedy, the trailer for this movie would be the rom-com advertisement.
If, on the other hand, you were seeing a more frat-boyish movie like Wedding Crashers, you'd see the women-humiliated cynical sex farce ad.
Both ads were sorta true, but both were emphasizing different things, and depending on which one you saw, you might be pretty misled into thinking what kind of movie it really was.
That's why I think the movie tanked -- the cutesy rom-com angle of it did not adequately warn to female audiences that this movie was going to contain a lot of outrageous "boy humor" and alot of that at women's expense.
Anyway, I have looked on YouTube and I have seen, in fact, that the trailers there do in fact sell The Adjustment Bureau as largely being about two people prevented by Forces of Fate from being together. (However, those trailers also imply this is a thriller filled with danger-beats, people running in the rain from unknown pursuers, etc.)
All I can tell you is I swear, on a stack of Holy Bibles notebooks containing "The Chairman's" corporate agenda of human fate, that the commercials I saw barely featured the female lead (Emily Blunt) at all; I'm sure I must have seen her, but the commercials did not flag her as anything but the typical romantic interest subplot that is common to thrillers. (Most thrillers contain romantic subplots, but they are definitely subplots, and not the main plot of the thing. The main plot of a thriller is escaping from danger.)
The trailers I saw -- and apparently the ones many commenters saw -- featured no rom-com meet-cutes and kisses, but only the following:
1) Matt Damon running
2) Men in suits and fedoras capturing him and dragging him to an interrogation chair in a dark, forbidding sub-basement
3) Matt Damon running some more, in the rain
4) A man in a suit using some sort of psionic power to lift a panel in the floor and cause Matt Damon to trip
and
5) A man escaping through a door into a busy city street, while the next person to open that door finds it no longer leads to a city street but a small coat-closet
So I believe (actually, I know) that two different campaigns were prepared for this film, one, more accurate, for a romantic-comedy oriented audience, and a second one for anyone not particularly interested in romantic comedy. Or someone, like me, who lives movies based on Philip K. Dick paranoid science-fantasy thrillers.
I only saw the latter type of trailers. That's while I felt so deceived, and during the movie, actually asked someone ten minutes in: "Wait, is this a romantic comedy?" I just had no idea.
The Recut Trailer Craze: I'm embedding two recut trailers below. One, which recuts the Shining trailer to make it look like a family-friendly romantic comedy, and another which recuts Mary Poppins to appear to be horror movie (and actually a scary one!)
This is a joke, of course, but the point is you can actually take selected scenes from a movie and use those to imply it's another type of movie entirely. And Hollywood actually does this, especially when it comes to movies which aren't clearly of one genre or another.
That Mary Poppins is pretty scary, isn't it? All that's added is some cutting and some creepy music from An American Haunting.
Hah! Ten Things I Hate About Commandments.
Thanks to buzzion. New one on me.
Same guys did Must Love Jaws.
Posted by: Ace at
11:38 AM
| Comments (184)
Post contains 1212 words, total size 8 kb.
Posted by: Merovign, Bond Villain at March 05, 2011 11:44 AM (bxiXv)
Posted by: de Soothsayer at March 05, 2011 11:45 AM (uFokq)
Posted by: Teh Mike at March 05, 2011 11:45 AM (T4gYl)
I saw the same ones you did. Dark City meets Bourne.
There's no way on Earth I would expect a romantic comedy of any kind.
Maybe they ran the other commercials on O or on the Cooking Network and this is why we missed them.
Posted by: spongeworthy at March 05, 2011 11:45 AM (rplL3)
It's the Orpheus and Eurydice story, the lover defying the gods to be reunited. What Dreams May Come with Robin Williams is a movie of this type, where lonely Robin Williams waits in Heaven for his wife to die, only to learn that because she committed suicide, she's damned to Hell and they can never be together again -- he quests for her and vows to be with her even if he has to stay in Hell forever.
In The Adjustment Bureau, were the obstacles the "Angels" placed in Damon's and Blunt's way more frustrations than actual dangers?
Posted by: stuiec at March 05, 2011 11:49 AM (JuWS+)
Posted by: Soona at March 05, 2011 11:49 AM (h2D1x)
Posted by: Yip at March 05, 2011 11:49 AM (SyLEU)
Posted by: sTevo at March 05, 2011 11:50 AM (VMcEw)
Posted by: Freakazoid McFunkster at March 05, 2011 11:54 AM (PqLK/)
Posted by: moi at March 05, 2011 11:55 AM (nEa/y)
Posted by: de Soothsayer at March 05, 2011 11:56 AM (uFokq)
Posted by: Stan at March 05, 2011 11:57 AM (dSHKh)
Posted by: Grayson at March 05, 2011 11:57 AM (NP5lB)
Posted by: Soona at March 05, 2011 11:59 AM (h2D1x)
Two things Ace.
It's been a while, but last time i read the Philip K Dick story, wasn't it kinda a love story where god didn't want the character to be with the women he wanted.
And from the commercials I saw, I thought it was an updated remake of Dark City which was a decent movie.
Posted by: Ben at March 05, 2011 12:01 PM (DKV43)
2 Does anyone else find it disturbing that the leader of the Moron Nation of geeks and dorks knows so much about romantic comedies?
****
Not once you think about it. He is the leader of the Moron Nation of geeks and dorks, and thus would know his stuff.
Posted by: BigGator5 at March 05, 2011 12:03 PM (igFca)
Posted by: mugiwara at March 05, 2011 12:03 PM (KI/Ch)
Posted by: ace at March 05, 2011 12:03 PM (nj1bB)
Posted by: ace at March 05, 2011 12:04 PM (nj1bB)
Posted by: paranoidpyro at March 05, 2011 12:05 PM (E0si7)
Myster solved -- sort of....
It's common for movies to have two sets of advertisements for its genres, but usually they go with one until it's released, then after a week or two they launch the second campaign.
Why would they use both sets of ads now?
(Unless they tell city people one thing and forest people something else.)
Posted by: FireHorse at March 05, 2011 12:06 PM (k3RPu)
Posted by: ace at March 05, 2011 12:07 PM (nj1bB)
Posted by: Captain Hate at March 05, 2011 12:08 PM (kKA7V)
Posted by: red-neck, tea-baggin' bitch at March 05, 2011 12:10 PM (BebB7)
Why does the trailer for a light romantic comedy have all those banging noises going on in the soundtrack? I thought that was supposed to create a dark, suspenseful effect-- but it seems to be so overused these days that maybe they put them in without noticing. They used that so much in "I Am Legend" that it was like suddenly getting hit by a car every couple of minutes.
Posted by: Golem14 at March 05, 2011 12:12 PM (2X8VA)
I wonder why Hollywood hasn't made the Man in the High Castle yet. It's one of Dick's most famous works. It feels like it was written to be a movie as well.
I'm sure they'll get to it, but I'm suprised they haven't yet. It seems like it would be more interesting than the Adjustment Bureau was.
On that note, I like the short story "We'll Remember it for You Wholesale" more than the Total Recall movie.
Posted by: Ben at March 05, 2011 12:14 PM (DKV43)
Posted by: Sarge6 at March 05, 2011 12:15 PM (yv+Jy)
Posted by: Kratos (Ghost of Sparta) at March 05, 2011 12:15 PM (9hSKh)
How was it? Any good? Decent?
Actually, I think Unknown sounds more like the sort of movie I was expecting when I saw The Adjustment Bureau.
I liked it. I'd give it around 3 1/2 stars. If you saw/enjoyed Taken, it's that sort of movie. And yes, it's definately in the same vein as what The Adjustment Bureau billed itself as only better. I'm borderline on whether or not it's worth it to see it in the theater, but I'd lean toward yes. Definately worth the rental if not seen in the theater.
Posted by: paranoidpyro at March 05, 2011 12:15 PM (E0si7)
Oh and Lord of war with Nicholas Cage is another movie I think had a deceptive marketing campaign. I remember expecting a lot more action in that movie than there was.
That was a decent movie, althought i found it funny that Hollywood made Cage's character an American so that they could bash America. The real inspiration for the story was a Russian(or Ukrainian) Victor Bout.
Posted by: Ben at March 05, 2011 12:17 PM (DKV43)
Posted by: ace at March 05, 2011 12:18 PM (nj1bB)
Posted by: ace at March 05, 2011 12:19 PM (nj1bB)
Posted by: Clubber Lang at March 05, 2011 12:20 PM (QcFbt)
Posted by: Lilikoi at March 05, 2011 12:20 PM (wfmlp)
Posted by: Big Fan of Single Sentence Paragrpahs at March 05, 2011 12:21 PM (k59oS)
Posted by: ace at March 05, 2011 04:18 PM (nj1bB)
You have the chronology wrong. They make the movie and then the marketing people figure out what they think will get the most asses into the seats on the opening weekend. (Apparently it worked, because you went to see the thing - which means you contributed to the only thing that matters to the marketing department, namely the opening weekend gross.)
Posted by: stuiec at March 05, 2011 12:22 PM (JuWS+)
Posted by: catmman at March 05, 2011 12:22 PM (DTzwU)
Posted by: Dr Spank at March 05, 2011 12:22 PM (1fB+3)
Posted by: de Soothsayer at March 05, 2011 12:22 PM (uFokq)
I don't get it. This was not a prestige film or a work of art or the type of movie someone has been fighting for to make his own life. It was a commercial money-maker (or supposed to be; it will tank).
So why not just do the paranoid thriller you're going to sell it as? It's no more expensive. Or barely more expensive -- I guess you do need to pay for one car-chase scene. (They all have one.)
Posted by: ace at March 05, 2011 04:18 PM (nj1bB)
Seriously, the paranoid mind-bender looked pretty cool to me, Matt Damon notwithstanding. If that movie was too expensive, fire Damon's pricy ass, put a no name in, and everybody's happy.
I really should have been a Hollyweird producer...
Posted by: mugiwara at March 05, 2011 12:25 PM (KI/Ch)
You're really sore about that $10 bucks you shelled out for the movie, aintcha?(plus the $167.00 for the large popcorn and drink- after upsizing for just a quarter more)
It's a movie with Matt Damon....you know it just was gonna suck
Posted by: beedubya at March 05, 2011 12:25 PM (AnTyA)
Posted by: ace at March 05, 2011 12:28 PM (nj1bB)
Posted by: Joan Rivers at March 05, 2011 12:28 PM (/izg2)
Posted by: Soona at March 05, 2011 12:29 PM (h2D1x)
Posted by: The Robot Devil at March 05, 2011 12:29 PM (g3OU+)
Posted by: joejm65 at March 05, 2011 12:30 PM (BDB5n)
Posted by: Clubber Lang at March 05, 2011 12:30 PM (QcFbt)
Went to the theater with another couple, wife wanted to see some fucking rom-com, but the rest of us wanted to see Inglourious Basterds. I have a great wife.
Posted by: USS Diversity at March 05, 2011 12:32 PM (gJNMj)
Posted by: ace at March 05, 2011 04:03 PM (nj1bB)
Oh, great, now I get a ration of shit for not doing research in a previous thread! Man, you're strict!
So The Adjustment Bureau is an inverse of Serendipity in which instead of random chance we have angels working an active plan and in which the conspiracy is driving the lovers apart instead of ultimately bringing them together.
I am writing an "Orpheus and Eurydice" fantasy with a character in a painting looking for his long-lost love who used to be in the painting with him. It's a very satisfying tale type because it raises the audience's tension and anxiety as the reunion of the lovers comes tantalizingly close and then gets snatched away time after time, and the lover has to keep recommitting to his quest as the obstacles get higher and higher.
Posted by: stuiec at March 05, 2011 12:32 PM (JuWS+)
36 Ben
I wonder why Hollywood hasn't made the Man in the High Castle yet.
I'll bet they can't figure out the ending! Or they figure that nobody else will. It would still make a good movie (or miniseries), though.
"The Three Stigmata of Palmer Eldrich" has been optioned for years and years (I think John Lennon owned the film rights for a while), but nothing has been done with that either... at least not as far as I know.
Posted by: Golem14 at March 05, 2011 12:33 PM (2X8VA)
Posted by: Clubber Lang at March 05, 2011 04:30 PM (QcFbt)
C'mon. Doncha' know everyone in Hollyfuckingwierd is schizophrenic?
Posted by: Soona at March 05, 2011 12:34 PM (h2D1x)
Posted by: Joan Rivers at March 05, 2011 04:28 PM (/izg2)
Can you give me some tips on how you keep your body parts from falling off? How do you manage it with so many? I can barely do it with just one.
Posted by: Roger Ebert at March 05, 2011 12:34 PM (JuWS+)
Posted by: meep at March 05, 2011 12:35 PM (D6IZg)
It was inevitable, no? Can't Cameron and Lucas just disappear and retire together on some island chains that they bought with their ill-gotten fortunes?
Posted by: Kratos (Ghost of Sparta) at March 05, 2011 12:36 PM (9hSKh)
36 Ben
I wonder why Hollywood hasn't made the Man in the High Castle yet.
I'll bet they can't figure out the ending! Or they figure that nobody else will. It would still make a good movie (or miniseries), though.
"The Three Stigmata of Palmer Eldrich" has been optioned for years and years (I think John Lennon owned the film rights for a while), but nothing has been done with that either... at least not as far as I know.
Posted by: Golem14 at March 05, 2011 04:33 PM (2X8VA)
I'd film "High Castle" inside out. Make it a film-within-a-film of The Grasshopper Lies Heavy
Posted by: The Robot Devil at March 05, 2011 12:37 PM (g3OU+)
Kids movies are even worse. You expect the book and get two hours of crappy CGI effects and enough scary parts to keep you kid up for a week.
Toy Story 3 was a sad, sad movie about kids growing up and leaving their toys behind. It's the only movie I've seen in the theater this century and it made me want to wait another 10 years before going again.
Posted by: Mama AJ at March 05, 2011 12:37 PM (XdlcF)
Or you expect the series in a live action format, and instead get M. Night shitting over everything with his idiocy.
Posted by: buzzion at March 05, 2011 04:32 PM (oVQFe)
"The Village" should have been done by anyone but M. Night. That movie really had a potential to be very very good.
Posted by: Soona at March 05, 2011 12:38 PM (h2D1x)
Kids movies are even worse. You expect the book and get two hours
of crappy CGI effects and enough scary parts to keep you kid up for a
week.
Toy Story 3 was a sad, sad movie about kids growing up and leaving their toys behind. It's the only movie I've seen in the theater this century and it made me want to wait another 10 years before going again.
Posted by: Mama AJ at March 05, 2011 04:37 PM (XdlcF)
Despicable Me was a pretty good movie. Saw that with my kid and it was fun.
Posted by: The Robot Devil at March 05, 2011 12:41 PM (g3OU+)
Posted by: Clubber Lang at March 05, 2011 12:43 PM (QcFbt)
Posted by: whatever at March 05, 2011 12:43 PM (JCoBQ)
Super Glue, darling. It keeps a body together.
Posted by: Joan Rivers at March 05, 2011 12:44 PM (/izg2)
Posted by: Soona at March 05, 2011 04:29 PM (h2D1x)
James Cameron is a theif, a theif, I tells ya!
Posted by: Kevin "Waterworld" Costner at March 05, 2011 12:44 PM (BvBKY)
Posted by: Soona at March 05, 2011 12:45 PM (h2D1x)
Posted by: Trump at March 05, 2011 12:45 PM (EH4cc)
Posted by: Dr Spank at March 05, 2011 12:46 PM (1fB+3)
Posted by: ace at March 05, 2011 12:46 PM (nj1bB)
James Cameron is a theif, a theif, I tells ya!
Posted by: Kevin "Waterworld" Costner at March 05, 2011 04:44 PM (BvBKY)
He's a thief too.
Posted by: Soona at March 05, 2011 12:47 PM (h2D1x)
Posted by: ace at March 05, 2011 12:47 PM (nj1bB)
Despicable Me was a pretty good movie. Saw that with my kid and it was fun.
Cool. Added it to the Netflix queue.
Posted by: Mama AJ at March 05, 2011 12:48 PM (XdlcF)
Posted by: ace at March 05, 2011 12:48 PM (nj1bB)
You can quote me anytime.
Posted by: Ben Franklin at March 05, 2011 12:48 PM (/izg2)
Posted by: booger at March 05, 2011 12:49 PM (9RFH1)
Posted by: ace at March 05, 2011 04:28 PM (nj1bB)
Every studio production combines a set of "elements" to create what the studio thinks is going to be a salable movie. Of course, The Producers shows how that backfire: "I don't understand -- we had the worst script, the worst director, the worst actor! Where did we go right?"
I am sure that the studio looked at the elements here -- Philip K. Dick story, adapted and directed by the same guy who adapted The Bourne Ultimatum and who wrote Ocean's Twelve, and Matt Damon and Emily Blunt as romantic leads -- and figured they had a great moneymaking movie in the works. And maybe when they saw what the end result was, they panicked -- or maybe they decided to try to sell it like Inception, which was a big hit with a few similar elements.
It's common for studio/distributor marketing departments to try to sell movies to the public as something they aren't, based on the marketers' assumptions that "the public will never go for [the real kind of movie this is]" or "this movie is kind of like [an entirely different genre altogether], and we know how to sell those."
Note that there are more than a few movies that get made and never get released, because the studio feels that there's no way to earn back even the money they would have to spend on marketing. They decide to write off the cost of production as a sunk cost and choose not to throw good money after bad.
Posted by: Roger Ebert at March 05, 2011 12:50 PM (JuWS+)
Posted by: Ohio Dan at March 05, 2011 12:51 PM (EH4cc)
Pitch meeting:
"It's sort of The Straight Story, but with a crazy hippie slut instead of a lovable codger, meets Lost in Translation—you know how that doesn't end and it's just all sad and uncomfortable? That, but with a Japanese Nazis! Fuck yeah! It's science fiction. Not the kind with space battles and toys and shit. It's science fiction like one of those What If...? comics, you know? But if it was written by Frederick Barthelme. Remember him? No? Maybe kinda like Crash, you know? Not the Oscar one, but the one that got banned everywhere? Like that, but without fucking. That kind of science fiction."
"Security."
Posted by: oblig. at March 05, 2011 12:51 PM (xvZW9)
Posted by: ace at March 05, 2011 12:51 PM (nj1bB)
Posted by: Ohio Dan at March 05, 2011 12:53 PM (EH4cc)
Posted by: Ohio Dan at March 05, 2011 12:53 PM (EH4cc)
Posted by: AmishDude at March 05, 2011 12:54 PM (BvBKY)
Posted by: ace at March 05, 2011 12:55 PM (nj1bB)
Posted by: USS Diversity at March 05, 2011 12:55 PM (gJNMj)
Posted by: brak at March 05, 2011 12:55 PM (nIoiW)
Posted by: Ohio Dan at March 05, 2011 04:53 PM (EH4cc)
Not a problem.
Posted by: AmishDude's future self at March 05, 2011 12:55 PM (BvBKY)
Posted by: Ohio Dan at March 05, 2011 04:53 PM (EH4cc)
I've just returned from "The Future", don't go see Adjustment Bureau!
Posted by: The Robot Devil at March 05, 2011 12:56 PM (g3OU+)
Posted by: Trump
Kat Von D + "Ace of Spades" = Ewoks with long fangs dripping blood and gore
And that's all I have to add to this mole hill of a mountain excercise.
Why Philip K. Dick? Why not? He was sometimes imaginative, but it helps that he was an anarcho-leftist, which apppeals to the mental outlook of a lot of the people that make movies in Hollywood. That's how they see themselves, when in reality they are Trotskyite (or crypto Mussolini) corporatists.
"Hey, look at me rebelling against the Man. And I just got this juicy three picture deal from Paramount" .
James Cameron is the PERFECT amalgamation of this kind of non-think, double-think. Which is why most movies made these days don't make much sense, because there is not attractive coherent world veiw within the story.
Posted by: Reader C.J. Burch writes.... at March 05, 2011 12:56 PM (sJTmU)
Posted by: ace at March 05, 2011 12:57 PM (nj1bB)
It wouldn't be AoSHQ if Ace didn't periodically grace us with incredibly long, nerdily trainspotting movie reviews that hint at his obsession (both as a viewer and as an attempted screenwriter) with film.
Haven't you ever noticed that he's far more committed to mixing it up in the comment threads of these posts than most others he writes? That's revealed preference for ya, right there.
Posted by: Jeff B. at March 05, 2011 12:57 PM (NjYDy)
Posted by: Groundkeeper Willie at March 05, 2011 12:57 PM (kyMr8)
Posted by: ace at March 05, 2011 12:58 PM (nj1bB)
Posted by: Jeff B. at March 05, 2011 12:59 PM (NjYDy)
Probably. I was thinking of the Last Airbender though since it was about children's movies. I considered Avatar: The Last Airbender to be a pretty good animated series with humor lightness and seriousness all done really well. And most reports are that he sucked all the life and humor out of it for his movie. wg
Posted by: buzzion at March 05, 2011 04:48 PM (oVQFe)
I liked Avatar for the art of the setting. Just for that it's worth seeing. I'll probably want to see the next one for the same reason. As for the Last Airbender, I didn't know it was a children's story. And I certainly didn't get that impression from the movie.
Posted by: Soona at March 05, 2011 01:00 PM (h2D1x)
>>>Frequency made a valient attempt and was a good movie.
Great underrated movie. Also one of the hardest-to-market genre-blending movies every made --
It's a time-travel/father-son reconciliation family drama/fire-fighter/serial-killer/mystery/police procedural science fantasy.
Now that's a terrific movie, but you can tell from how difficult it is to categorize why the movie didn't make any money -- despite being pretty wonderful.
so it's a science fiction Field of Dreams?
Posted by: Ben at March 05, 2011 01:01 PM (DKV43)
Posted by: robtr at March 05, 2011 01:02 PM (MtwBb)
I saw it in a fairly well-attended theater,
The thought of Wicket patiently seated in a crowded Theatre, with a tub of Popcorn on his lap, makes me smile.
Posted by: garrett at March 05, 2011 01:02 PM (kyMr8)
Posted by: A.G. at March 05, 2011 01:02 PM (oAVyq)
>>>All the commercials i've seen for it made it look like a Dark City type supernatural thriller where some group of powerful people/aliens in people form/whatever were manipulating other people. It didn't look one bit like a romantic movie unless you think Damon running through the streets dragging along some chick by the hand is a romantic movie.
exactly, and it hurt the movie. I saw it in a fairly well-attended theater, but the audience seemed to mostly be people like me expecting a serious-danger thriller, because when the movie began taking a light-comedy joking tone about the premise (quite early), there were nervous laughs, like people did not know if they were supposed to laugh at an intended joke or if the movie was just going off the rails.
A lot of the early humor was greeted that way. I think many people, like me, were just surprised that this was a comedy (a very light one) and just didn't understand early on we weren't SUPPOSED to take this seriously at all.
Some people saw the right trailers, I guess, because some people seemed more prime to laugh. But a lot of people had my reaction-- befuddlement.
I find the best way to gauge the audiences feeling is to get up at the end of the movie and say really loudly, "boy that sucked" if people turn and nod their heads, then its fair to guess they felt the same way.
Posted by: Ben at March 05, 2011 01:03 PM (DKV43)
Too depressing? Could we throw in a few more fart jokes?
Posted by: Fritz, shopping a script for the ages at March 05, 2011 01:03 PM (/8mBu)
Posted by: robtr
A "Vivid" imagination usually fills in the gaps.
Posted by: Reader C.J. Burch writes.... at March 05, 2011 01:03 PM (sJTmU)
Ace:
The couple of ads I saw on T.V. definitely gave me the impression that this movie was some sort of thriller involving some shadowy government organization.
I didn't plan to see it because of Damon's lefty politics -- I figured it would be some sort of drivel where Tea Partiers = evil nazis and Democrats = saviours of mankind.
Posted by: Retired Buckeye Cop at March 05, 2011 01:03 PM (S2+uh)
Posted by: ace at March 05, 2011 01:04 PM (nj1bB)
Posted by: meep at March 05, 2011 01:08 PM (D6IZg)
Based on the track record with that genre, it's probably tough -- and on that score, The Adjustment Bureau did you no favors, because it's not very good, and thus will tend to push studios away from that material. If it had been good, of course, it would have impelled them to buy that type of script.
Posted by: ace at March 05, 2011 04:46 PM (nj1bB)
It could have something to do with the filmmakers all having seen Jean Cocteau's Orpheus and Marcel Camus's Black Orpheus in film school and being convinced that this is a great plot for arty films. As you have observed, it's not always easy to pull it off.
Cocteau also made a Beauty and the Beast, and now we have the new movie Beastly coming out as a modernized version of the fairy tale. And of course there were a whole slew of Cinderella-type movies made a few years ago -- Ella Enchanted, EverAfter, etc. And this year we get yet another Red Riding Hood.
Hollywood loves to go back to the same stories over and over on the principle that asking people to wrap their minds around original material is too commercially risky. But sometimes going back to the same well over and over is a bad commercial decision.
Posted by: stuiec at March 05, 2011 01:09 PM (JuWS+)
Posted by: Honey Badger at March 05, 2011 01:10 PM (YZISw)
Too depressing? Could we throw in a few more fart jokes?
Posted by: Fritz, shopping a script for the ages at March 05, 2011 05:03 PM (/8mBu)
"Play Misty For Me" was really the first in the line of this genre. It made me start rethinking about picking up strange women. Nah.....not really.
Posted by: Soona at March 05, 2011 01:14 PM (h2D1x)
Posted by: Ohio Dan at March 05, 2011 01:15 PM (EH4cc)
So I'll ask the freaky-smart geeks here: I need to convert some dvds to avi/mpegs. I'll looked and there are a bunch of programs I can download for free...can anyone recommend one as being the best out there?
And yes, please pass the bacon.
Posted by: NC Ref at March 05, 2011 01:16 PM (/izg2)
Posted by: ace at March 05, 2011 01:17 PM (nj1bB)
Posted by: ace at March 05, 2011 04:51 PM (nj1bB)
Not only do I concede that, it was the point I was driving at. You were sold "if I don't get this tricky choice right, they'll kill me" and instead you got "if I don't get this tricky choice right, I'll have to find some other cute chick."
Which is one reason that the Orpheus tale type depends on Orpheus really having a deep and unshakable life bond with Eurydice, such that if he can't be reunited with her, his life will be completely not worth living.
And being Greek, the original teller of the story had Orpheus fucking up at the very last second and dooming his Eurydice to return to Hell, parted from him forever. Those Greeks loved them some tragic endings.
Posted by: stuiec at March 05, 2011 01:18 PM (JuWS+)
Okay, I'm going to watch it.
But it better not be anything like the fucking Butterfly Effect, I'll tell you that much.
Posted by: Jeff B. at March 05, 2011 01:18 PM (NjYDy)
As an animation buff another great cartoon of the 2000s was Kim Possible.
Speaking of animation, Dwayne McDuffie died last week out of the blue. He did the Justice League cartoon and Ben 10, among others. His claim to fame was creating the first black-owned comics company (Milestone Comics) and the black-hero-starring cartoon Static Shock. But I liked him cause he didn't ghettoize himself and just write "black" stories (as opposed to the Boondocks writer who seems to only be interested in "black" stories). McDuffie's interest was mainly in telling good stories. He was very talented and wrote and produced some of the best Batman and Superman animated stories.
I grew up on DC Comics and the DC animated universe (cartoons and direct-to-DVD movies) has mainly been crafted by three men - Bruce Timm, Paul Dini, and Dwayne McDuffie. I guess Alan Burnett, too. So, four men. McDuffie died the same day his latest movie - All-Star Superman - was released. All-Star Superman was very good. It's really hard to write a good Superman story since he's basically an indestructible, nearly omnipotent god. Grant Morrison wrote the original comics and McDuffie adapted it and condensed it down to movie length.
Posted by: Clubber Lang at March 05, 2011 01:18 PM (QcFbt)
Let me try that first sentence again.
Frequency is a movie that doesn't need to be seen in a theater to be appreciated. It doesn't use big special effects.
Posted by: Ohio Dan at March 05, 2011 01:18 PM (EH4cc)
Posted by: ace at March 05, 2011 01:21 PM (nj1bB)
I want this smart military blog to take up my other obsessions.
Posted by: Jeff B. at March 05, 2011 01:22 PM (NjYDy)
"Play Misty For Me" was really the
first in the line of this genre. It made me start rethinking about
picking up strange women. Nah.....not really.
Posted by: Soona at March 05, 2011 05:14 PM (h2D1x)
The Strange Love of Martha Ivers and The Letter both had leading ladies who were gradually revealed to be such controlling bitches that they were willing to kill to preserve their lifestyles. And in both cases, the bitches got what was coming to them.
Posted by: stuiec at March 05, 2011 01:22 PM (JuWS+)
Posted by: Jeff B. at March 05, 2011 05:22 PM (NjYDy)
Don't the transistors leave nasty scratches?
Posted by: stuiec at March 05, 2011 01:23 PM (JuWS+)
Posted by: The War Between the Undead States at March 05, 2011 01:24 PM (FC1lo)
Posted by: Mark at March 05, 2011 01:24 PM (t4Z7O)
And yet I pretty much understand what you mean. It seems like it's built around solid core values like father/son relationships, etc.
Man, if this movie is really that good I'm kind of wondering how I missed it the first time around. Well, actually, I think I know how that happened...as you said, it's pretty hard to market.
Hmm...Rotten Tomatoes seems to like it in the aggregate as well. Okay, I'm sold.
Posted by: Jeff B. at March 05, 2011 01:25 PM (NjYDy)
Not if you insist on the use of a dental dam, my friend.
Posted by: Jeff B. at March 05, 2011 01:26 PM (NjYDy)
But it better not be anything like the fucking Butterfly Effect, I'll tell you that much.
Posted by: Jeff B. at March 05, 2011 05:18 PM (NjYDy)
"The Final Countdown" is a good time-paradox movie only for the really cool military airpower sequences. Again, I'm like some people here that I spend most my time trying to make logical the paradox that's been presented.
Posted by: Soona at March 05, 2011 01:27 PM (h2D1x)
Worth it? I mean, REALLY worth it, or just guilty-pleasure worth it?
Posted by: Jeff B. at March 05, 2011 01:29 PM (NjYDy)
Posted by: Clubber Lang at March 05, 2011 01:30 PM (QcFbt)
Posted by: The War Between the Undead States at March 05, 2011 01:31 PM (FC1lo)
The Strange Love of Martha Ivers and The Letter both had leading ladies who were gradually revealed to be such controlling bitches that they were willing to kill to preserve their lifestyles. And in both cases, the bitches got what was coming to them.
Posted by: stuiec at March 05, 2011 05:22 PM (JuWS+)
Don't forget "Misery".
Posted by: Soona at March 05, 2011 01:32 PM (h2D1x)
Posted by: 48%er at March 05, 2011 01:33 PM (gJNMj)
Two hours of emotional crescendo with a climactic payback. Ughh!
...and I'm spent. <bitch had it coming>
Posted by: Fritz at March 05, 2011 01:34 PM (/8mBu)
Again, I'm like some people here that I spend most my time trying to make logical the paradox that's been presented.
Couple years ago I was reading a book set in the future. They made a sports reference that I'd never heard of, so I figured it was in their (imaginary) past, not the real (and shared by them) past.
Then a while later, I heard someone in real life use the same reference. The first thought that went through my head was "Oh, that already happened?"
The second thought was, of course, "I need a drink".
Posted by: Mama AJ at March 05, 2011 01:35 PM (XdlcF)
Posted by: ace at March 05, 2011 01:35 PM (nj1bB)
Posted by: The War Between the Undead States at March 05, 2011 01:35 PM (FC1lo)
I'll tell you, I fucking loved Dark City to pieces and you know who I have to thank for pointing me towards that movie? Roger Ebert. If it hadn't been for Ebert pimping that movie to pretty much anyone who would listen (he even recorded a commentary track for the DVD, one of only I think three he's ever agreed to do...and the other two are Citizen Kane and Casablanca) I never would have discovered it. I think Rufus Sewell is excellent as the lead actor in the film, and in particular I think William Hurt's acting decisions are *brilliant* once you understand the full context of the film. It's Kiefer Sutherland's weirdly raspy performance (the anti-Jack Bauer!) that doesn't really work IMO.
If you haven't seen it, I highly recommend watching the Director's Cut, which makes one really valuable change (removing the narration at the beginning) that makes the movie vastly more satifying.
Posted by: Jeff B. at March 05, 2011 01:36 PM (NjYDy)
Posted by: ace at March 05, 2011 01:36 PM (nj1bB)
Reading through the thread and someone mentioned Despicable Me
...do it...just do it...funny as hell
Posted by: beedubya at March 05, 2011 01:37 PM (AnTyA)
Posted by: ace at March 05, 2011 01:38 PM (nj1bB)
Posted by: 48%er at March 05, 2011 05:33 PM (gJNMj)
I grew up with an Arapahoe indian friend, and he called everyone who wasn't indian "blue eyes".
Posted by: Soona at March 05, 2011 01:38 PM (h2D1x)
Posted by: Ohio Dan at March 05, 2011 01:39 PM (EH4cc)
I will probably pick it up on a Free Movie Monday at Red Box. It's my way of sticking it to those Hollywood Hypocrites. That way, I have only wasted a few minutes of my time if it sucks and I turn it off early.
Posted by: Angry White Male at March 05, 2011 01:39 PM (7cXE7)
Posted by: Soothsayer Moribund at March 05, 2011 01:39 PM (se4E3)
Posted by: Soothsayerwing Plover at March 05, 2011 01:41 PM (se4E3)
Posted by: A.G. at March 05, 2011 01:42 PM (oAVyq)
I'm very forgiving on sci-fi movies though, so I highly recommend Dark City just for it's unique vision, warts and all. Sci-fi noir is always fun.
Posted by: Clubber Lang at March 05, 2011 01:42 PM (QcFbt)
"The Final Countdown" is a good time-paradox movie only for the really cool military airpower sequences.
The CAG and CICO on my boat had the claim to fame that they were in that movie, their squadron supplied the Ready Room extras. I always wondered what an F-14 would do to a Zero.
Posted by: USS Diversity at March 05, 2011 01:43 PM (gJNMj)
Posted by: Soothsayerwing Plover at March 05, 2011 01:44 PM (se4E3)
Ace,
I just saw the Adjustment Bureau and, while I enjoyed the film, I agree that it was a little too lovey-dovey for my tastes, and a tad light on the sci-fi element that led many a single man to spend 7.50 on this movie, no doubt. Romantic comedies can be put together in a way that appeals to both men and women (think the movie "Hitch" for an example of this), usually by ensuring that the female lead is actually someone that single men would pursue, as opposed to the ridiculous chick flicks where Renee Zellwiger (spelling?) is being chased by multiple dashing actors, something that would never happen in any universe.
But that's not the point. The point is that we were sold on a movie that was supposedly largely sci-fi, and got a film that was maybe only 50 percent sci-fi. That said, it is a good movie, and I would recommend it, despite a few hokey plot elements.
Posted by: Dave at March 05, 2011 01:45 PM (PO5gQ)
Also, I can never forgive the replacement of Echo & The Bunnymen's "The Killing Moon" in the opening scene of the theatrical cut with that stupid Depeche Mode song. Arrgh.
Posted by: Jeff B. at March 05, 2011 01:47 PM (NjYDy)
Posted by: ace at March 05, 2011 01:49 PM (nj1bB)
Posted by: ace at March 05, 2011 01:50 PM (nj1bB)
Posted by: Jeff B. at March 05, 2011 01:51 PM (NjYDy)
That's what my wife thought. makes sense.
Posted by: USS Diversity at March 05, 2011 01:52 PM (gJNMj)
Posted by: ace at March 05, 2011 01:54 PM (nj1bB)
Posted by: Soona at March 05, 2011 01:55 PM (h2D1x)
The producers are just going where the eyeballs and the money are. I can't blame 'em. And I do like the Warehouse 13 chicks (especially the hacker chick), but it has only the flimsiest of sci-fi surfaces. Being Human, on the other hand, seems entirely geared to chicks. It's Melrose Place with a hunky vampire, a neurotic werewolf, and love-sick ghost.
Sci-fi still does decent at the box office, but otherwise sci-fi seems to be sinking back into the geek ghetto. Especially anything with a touch of hard sci-fi.
Posted by: Clubber Lang at March 05, 2011 01:59 PM (QcFbt)
I like a lot of drama where people are cussing, scratching each other's eyes, out, screaming, throwing tantrums and on some occasions, brutally slaughtered. That's why I like commenting here.
And time travel, don't forget. A post travels through time and is presented as new when in fact...it is not.
Posted by: Mama AJ at March 05, 2011 02:03 PM (XdlcF)
I saw the same trailers you did, and I thought the same way - this looked like a sci-fi/suspense movie where a guy suddenly happens on the behind-the-scene string pullers who are malevolently manipulating his life. Sort of "The Truman Show" made by Hitchcock. Never would have guessed the romance was anything but a subplot, like in 'The 39 Steps'.
There's also another type of comedy you omitted in your list, though: the dark or black comedy. I guess I'd put 'The War of the Roses' in that category. Once again, it was something the ads led me to believe would be a light comedy, but it turned out to be grim and ugly. Only one good laugh that I can recall, when the wife insisted that it was better to let kids eat candy, because if you said no, it would give it the 'forbidden fruit' aura and they'd end up eating way more. Cut to a few years later, and both her kids are way overweight!
Posted by: Dr. Mabuse at March 05, 2011 02:05 PM (jgkJo)
Posted by: Koblog at March 05, 2011 02:14 PM (YFkCk)
Posted by: Koblog at March 05, 2011 02:15 PM (YFkCk)
I use handbrake, it be free.
Posted by: booger at March 05, 2011 02:15 PM (9RFH1)
I use handbrake, it be free.
Oh, and a tip on using handbrake, before you convert, click on subtitles and make sure the foreign language is added and the forced only box is checked, otherwise subtitles will be burned onto the file without anyway to remove them.
Posted by: booger at March 05, 2011 02:18 PM (9RFH1)
Posted by: TrueNorthist at March 05, 2011 02:23 PM (RQtDB)
Posted by: Clubber Lang at March 05, 2011 05:59 PM (QcFbt)
I wrote a hard sci-fi screenplay with a female protagonist that won a screenplay competition at a sci-fi film festival -- there's also a time-travel element but coming from my belief that actual time-travel leads to irresolvable paradoxes. The protagonist is an ambitious and selfish politician who gloms onto a time experiment to spy on her opponent's past peccadilloes and gain political advantage. She ends up destroying all life on Earth: sucks for her.
Posted by: stuiec at March 05, 2011 02:47 PM (JuWS+)
Posted by: gm at March 05, 2011 03:22 PM (VhCkG)
I hate rom-coms, gross out jokes, and the very idea of Dane cook, but that movie right there was funny.
Posted by: nine coconuts at March 05, 2011 03:53 PM (DHNp4)
Jumping in here late: I was a bit puzzled by the earlier post because, having seen the theatrical trailer at least three times, my impression was much closer to Ace's second version, the real one. For one thing, I think it was clearly shown that the mission of the Adjustment Bureau was the stop the relationship between Damon and Blunt because it would interfere with their destinies. The line about their controlling everyone's destinies also caused my impression to lean toward the idea that they were supernatural, or at least had superhuman abilities. I did not get any impression about them being after technology Damon created. I was wondering if Ace was seeing the movie he wanted to see.
On the other hand, it was not depicted as a romantic comedy, and romance does not always mean comedy. I gather that it actually is something lighter than what was shown?
Posted by: Damon at March 05, 2011 04:20 PM (OHUaG)
Posted by: Damon at March 05, 2011 04:40 PM (OHUaG)
Posted by: the hawk at March 05, 2011 04:53 PM (/B0x7)
Posted by: Dave C at March 05, 2011 06:35 PM (+1+ZL)
Posted by: Spurwing Plover at March 05, 2011 08:19 PM (vA9ld)
the re-edited previews were brilliant. And Frequency is an awesome movie.
Posted by: vivi at March 05, 2011 09:32 PM (Sdikm)
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Posted by: Freakazoid McFunkster at March 05, 2011 11:43 AM (PqLK/)