November 29, 2011
— Ace These are pretty damn fine points.
Here's number one:
If you want to sell a pie, you need a good hook: Cain has taken a lot of heat over how often he mentions his 9-9-9 plan, but it’s beating the stuffing out of all the other candidates’ plans right now. Why? Because Cain, a corporate marketing expert, knows deep in his bones what most politicians still can’t figure out: if you want people to remember you, you have to give them something simple on which to hang that memory. There’s a corollary here, by the way, that probably should get its own point: If you don’t build the hooks for your campaign, your competition will, and they won’t be good.Mitt Romney has a fine economic plan, but it’s spread out over 59 points and has no unifying theme he can put into one short sentence. Rick Perry has a strong three-pillar plan but his hook, “Cut, Balance, and Grow”, is not only boring but so close to “Cut, Cap, and Balance” that it makes him look lazy and unimaginative. Newt Gingrich knows how to write a good hook — remember “Drill Here, Drill Now, Pay Less”? — but he hasn’t gotten around to writing a good one for his own plan.
Cain put a strong hook in front of a plan that turned out to be less than half as comprehensive than any of the other candidatesÂ’ plans and his is the one that still dominates the tax reform discussion.
Point 2 is keep it positive -- I guess I agree with that, generally -- and Point 3 is related to point 1: If you want your supporters to sell your plan, you'd better sell it strongly yourself (Nine! Nine! Nine!), and not just treat it like a Check That Box thing to get out of the way, just to say you have a plan.
Posted by: Ace at
12:10 PM
| Comments (212)
Post contains 336 words, total size 2 kb.
Posted by: Helping out AllenG at November 29, 2011 12:12 PM (zHl9z)
Posted by: blaster at November 29, 2011 12:13 PM (SCzqL)
Posted by: joejm65 at November 29, 2011 12:14 PM (bC7k7)
Posted by: Quilly Mammoth at November 29, 2011 12:15 PM (9Qhrd)
Posted by: laceyunderalls at November 29, 2011 12:15 PM (pLTLS)
Posted by: Snafu at November 29, 2011 12:15 PM (8d28r)
Point 24: A good way to sell books is to run for the office of the Presidency.
Posted by: Ben at November 29, 2011 12:17 PM (wuv1c)
Posted by: Mittens! at November 29, 2011 12:17 PM (FcR7P)
Posted by: Stuff Jefferson Said: Points 34-54 at November 29, 2011 12:18 PM (wuv1c)
Posted by: Ben at November 29, 2011 12:19 PM (wuv1c)
Posted by: garrett at November 29, 2011 12:19 PM (kShFJ)
Posted by: billygoat at November 29, 2011 12:20 PM (1Dx8t)
Posted by: DarkLord© for Prez!
This message brought to you by Morons Against HTML Abuse
at November 29, 2011 12:21 PM (GBXon)
Posted by: Wm. Shakespeare at November 29, 2011 12:21 PM (FcR7P)
Posted by: joejm65 at November 29, 2011 12:22 PM (bC7k7)
Posted by: phoenixgirl at work at November 29, 2011 12:22 PM (s+J9D)
Posted by: AllenG (Dedicated Tenther) says 'No' to RINO Romney at November 29, 2011 12:22 PM (8y9MW)
Posted by: Roy at November 29, 2011 12:22 PM (bm4vI)
Posted by: t-bird at November 29, 2011 12:22 PM (FcR7P)
Posted by: AllenG (Dedicated Tenther) says 'No' to RINO Romney at November 29, 2011 12:23 PM (8y9MW)
Posted by: Herman Cain at November 29, 2011 12:24 PM (QKKT0)
Posted by: steevy at November 29, 2011 12:24 PM (7WJOC)
Posted by: ParisParamus at November 29, 2011 12:25 PM (DlER7)
Posted by: Gary Hart at November 29, 2011 12:25 PM (QKKT0)
Posted by: bob dole at November 29, 2011 12:25 PM (s+J9D)
Posted by: Ron Paul at November 29, 2011 12:26 PM (QKKT0)
Posted by: Jones at November 29, 2011 12:26 PM (8sCoq)
Posted by: J.J. Sefton at November 29, 2011 12:27 PM (UlUS4)
Posted by: Sgt. Fury at November 29, 2011 12:27 PM (xx92t)
Posted by: lmekdahl at November 29, 2011 12:28 PM (zgB7e)
Posted by: J.J. Sefton at November 29, 2011 12:28 PM (UlUS4)
Posted by: t-bird at November 29, 2011 12:28 PM (FcR7P)
don't cross the streams
never get out of the boat
don't go in the basement
don't take a small private plane to your next gig
Posted by: Jones at November 29, 2011 12:28 PM (8sCoq)
I'm not sure that works for me during a televised debate.
Posted by: WalrusRex at November 29, 2011 12:30 PM (Hx5uv)
Posted by: John F. Kerry, Reportin' Fer Duty at November 29, 2011 12:32 PM (QKKT0)
I'm pretty sure that if you asked Cain about the weather, he'd reply 999.
And if you're a woman, follow up with "It ain't raining, but I'll make you wet baby."
Posted by: Hollowpoint at November 29, 2011 12:33 PM (SY2Kh)
Speaking of the walking dead, on TepidAir they've had a thread up for a while on how bad "The Walking Dead" is where the comments are Priceless ( in a bad-funny way )
Posted by: SantaRosaStan at November 29, 2011 12:33 PM (UqKQV)
Posted by: WalrusRex at November 29, 2011 12:33 PM (Hx5uv)
The Luger has a textured grip that prevents fingerprints. Gonna keep that little nugget filed away for later.
Posted by: Herman Cain having just read "Midnight In The Garden Of Good And Evil" at November 29, 2011 12:33 PM (jAqTK)
Posted by: AuthorLMendez Is Offering $ To ace If He Bans oZfic at November 29, 2011 12:33 PM (yAor6)
Posted by: Andy at November 29, 2011 12:34 PM (5Rurq)
Posted by: Kratos (Ghost of Sparta) at November 29, 2011 12:34 PM (9hSKh)
Posted by: Waterhouse at November 29, 2011 12:34 PM (TC9Qc)
Posted by: Michael Corleone at November 29, 2011 12:34 PM (QKKT0)
Posted by: AllenG (Dedicated Tenther) says 'No' to RINO Romney at November 29, 2011 12:36 PM (8y9MW)
Posted by: t-bird at November 29, 2011 12:36 PM (FcR7P)
Posted by: Vladmir Putin at November 29, 2011 12:36 PM (9hSKh)
and this.
Posted by: willow at November 29, 2011 12:36 PM (h+qn8)
Posted by: Han Solo at November 29, 2011 12:37 PM (QKKT0)
Posted by: nickless will probably get accidentally banned again soon at November 29, 2011 12:37 PM (MMC8r)
Posted by: Anthony Weiner at November 29, 2011 12:37 PM (JxMoP)
Or at least don't use that one too often.
Posted by: GnuBreed at November 29, 2011 12:38 PM (ENKCw)
Posted by: 10 Year Old Boy at November 29, 2011 12:38 PM (kShFJ)
Posted by: Sun Tzu at November 29, 2011 12:38 PM (QKKT0)
Posted by: joncelli at November 29, 2011 12:39 PM (RD7QR)
He resisted throwing punches at the other GOP candidates while he hurled haymakers at President Obama
wait, what?! Cain constantly used the race card on Perry, he even followed it up w/ claims he wouldnt vote for Perry in 2012 if he was the nom.
Posted by: AuthorLMendez Is Offering $ To ace If He Bans oZfic at November 29, 2011 12:39 PM (yAor6)
shorthand for using our resources and we all benefit. cheaper gas prices , boom in emplyment and stability, freedom from arabia , (although we don't really get a majority of our oil from there) regular peeps don't seem to know that.
No Blood for Oil!
Posted by: willow at November 29, 2011 12:39 PM (h+qn8)
Posted by: Rahm-a-damn Emanuel at November 29, 2011 12:40 PM (mIucK)
Point 200: Okay, sometimes hokey religions and ancient weapons really are a match for a good blaster at your side.
Posted by: Han Solo, after his run in with Darth Vader at November 29, 2011 12:40 PM (8y9MW)
Posted by: Recycled slogan all set to be used on Cain at November 29, 2011 12:40 PM (LNRLz)
It was Martha's Vineyard.
But probably still not a good idea to ride with them on Cape Cod either.
Posted by: Andy at November 29, 2011 12:40 PM (5Rurq)
Close runner up: Framing, the obsession the Left has with everything as if it is the magic potion to sell bullshit.
So, no. Marketing is great. But if your product is a shit sandwich, no catchy jingle, no clever phrase, no wow-factor, is going to make it a BLT with extra bacon.
Posted by: Jimmuy at November 29, 2011 12:41 PM (ycMO4)
i remember the rock. which was an idiotic thing to do , agreed.
But spoke of our excellance, and we Can do attitude, and we are special as a nation, those things speak to this crummy little bitter clinger.
Posted by: willow at November 29, 2011 12:42 PM (h+qn8)
Posted by: President James Buchanan at November 29, 2011 12:42 PM (yAor6)
Never pick up a hooker in Hollywood.
Posted by: Hugh Grant at November 29, 2011 04:40 PM (Lt/Za)
Hahahahaha...you think thats shits funneh???
Posted by: Eddie Murphey at November 29, 2011 12:44 PM (8ieXv)
Posted by: George Bush at November 29, 2011 12:44 PM (8y9MW)
Posted by: Eric Idle at November 29, 2011 12:45 PM (JxMoP)
Posted by: willow at November 29, 2011 04:36 PM (h+qn
Which Herman Cain are you talking about?
Because the one in the news is a bit of a backstabbing cocksucker when it comes to the other GOP candidates.
Posted by: CharlieBrown'sDildo (NJconservative) at November 29, 2011 12:45 PM (nEUpB)
Posted by: Rachel Corrie at November 29, 2011 12:46 PM (JxMoP)
Posted by: AllenG (Dedicated Tenther) says 'No' to RINO Romney at November 29, 2011 12:46 PM (8y9MW)
Posted by: Soona at November 29, 2011 12:46 PM (e1GiY)
Absolutely, you never know when someone that crazy will just go berserk. If your hands are in your pockets, they might get stuck there for critical seconds while she scratches out your eyes.
Posted by: AllenG (Dedicated Tenther) says 'No' to RINO Romney at November 29, 2011 12:48 PM (8y9MW)
Posted by: Indy at November 29, 2011 12:48 PM (SY2Kh)
besides hitting Perry where were all these other swings at candidates?
Posted by: willow at November 29, 2011 12:48 PM (h+qn8)
Posted by: Zombie King Leonidas at November 29, 2011 12:48 PM (ENKCw)
Posted by: Empire of Jeff at November 29, 2011 12:48 PM (l9zgN)
Never pinch S E Cupp's ass.
Posted by: Bill O'Reilly, Pontificating Asshole at November 29, 2011 04:43 PM (Lt/Za)
wouldn't blame him one bit.
NSFW
HeHE...just found a new fave.
Posted by: dananjcon at November 29, 2011 12:48 PM (8ieXv)
Posted by: Ford Prefect at November 29, 2011 12:48 PM (kShFJ)
Posted by: spongeworthy at November 29, 2011 12:49 PM (puy4B)
Posted by: DEA Agent Stansfield at November 29, 2011 12:49 PM (yAor6)
I spent Thanksgiving week visiting my sister in Olympia, Washington. In the harbor there, they have an exhibit tug boat that was sunk and resting on the bottom for years but had been raised by the Corrie family and restored. Apparently the Corries are a pretty big deal there.
Posted by: WalrusRex at November 29, 2011 12:49 PM (Hx5uv)
Posted by: willow at November 29, 2011 12:50 PM (h+qn8)
Did they name it St. Pancake?
Posted by: grognard at November 29, 2011 12:50 PM (NS2Mo)
Posted by: Minnesota Vikings at November 29, 2011 12:51 PM (SY2Kh)
Posted by: willow at November 29, 2011 12:52 PM (h+qn8)
don't link to gay porn, attack others' families, and threaten others before denying it and wanting to be loved by everyone
Posted by: A Certain Cat Lover Who Comments On Blogs at November 29, 2011 12:52 PM (yAor6)
Posted by: willow at November 29, 2011 12:52 PM (h+qn8)
Posted by: Rick Perry at November 29, 2011 12:53 PM (FcR7P)
Posted by: willow at November 29, 2011 04:52 PM (h+qn
FIFY
Posted by: grognard at November 29, 2011 12:53 PM (NS2Mo)
Posted by: Jimmuy at November 29, 2011 12:53 PM (ycMO4)
Posted by: willow at November 29, 2011 12:54 PM (h+qn8)
Posted by: Conservatives For Palin at November 29, 2011 12:54 PM (yAor6)
Posted by: dananjcon at November 29, 2011 04:48 PM (8ieXv)
On behalf of the entire Male Moron population.
Thank you.
Posted by: Mallamutt, RINO President for Life at November 29, 2011 04:50 PM (OWjjx)
Oh...the pleasure was all mine.
Posted by: dananjcon at November 29, 2011 12:54 PM (8ieXv)
Point 78: Never marianate hobos more than 12 hours.
Posted by: Soona at November 29, 2011 12:55 PM (e1GiY)
Posted by: Hues Corp. at November 29, 2011 12:56 PM (8ieXv)
Posted by: Toby the Beagle at November 29, 2011 12:56 PM (d0Tfm)
Posted by: Curiously Skyward, And Confused At That, As A Caniac at November 29, 2011 12:57 PM (yAor6)
Posted by: Greg, Serious Conservative at November 29, 2011 12:57 PM (yAor6)
Posted by: nickless will probably get accidentally banned again soon at November 29, 2011 12:57 PM (MMC8r)
Posted by: Polishing Nikes In Texas For Romney at November 29, 2011 12:58 PM (yAor6)
Some People Ladies and credit cards are like
oil and water. They don't mix well, and CC's have a tendency to end
relationships. Wanna get rid of her? Give her a CC with a limit and
it's over. amen
Posted by: Doctor Fish at November 29, 2011 04:55 PM (Lt/Za)
Wait what's the limit?
Posted by: willow at November 29, 2011 12:59 PM (h+qn8)
Posted by: Jen Rubin at November 29, 2011 12:59 PM (yAor6)
Posted by: Soona at November 29, 2011 12:59 PM (e1GiY)
And 59 - like me - is a prime number!
I'm Number One! I'm Number One! I'm Number One!
Posted by: Mittens, Cap'n Cornbrero at November 29, 2011 12:59 PM (0AClR)
don't tell your kids I can give them anything they want, seriously...bitch has to pay taxes
Posted by: Santa Claus at November 29, 2011 01:00 PM (yAor6)
Posted by: W. C. Fields at November 29, 2011 01:01 PM (d0Tfm)
Posted by: AuthorLMendez Is Offering $ To ace If He Bans oZfic at November 29, 2011 01:02 PM (yAor6)
Posted by: willow at November 29, 2011 01:02 PM (h+qn8)
I like the cut of your jib, young'un!
Assured! Confident! Fatalistic!
It's like making me the GOP nominee!
Posted by: Mittens, Cap'n Cornbrero at November 29, 2011 01:03 PM (0AClR)
Posted by: BackwardsBoy at November 29, 2011 01:03 PM (d0Tfm)
Posted by: Mark Block at November 29, 2011 01:04 PM (SY2Kh)
Posted by: Soona at November 29, 2011 01:04 PM (e1GiY)
Posted by: Jack Nicholson in "The Bucket List" at November 29, 2011 01:05 PM (d0Tfm)
Posted by: Tjexcite at November 29, 2011 01:11 PM (9D5EX)
Posted by: Gmac at November 29, 2011 01:22 PM (k2Fyd)
Posted by: packsoldier at November 29, 2011 01:23 PM (a+oyK)
I played Sim City for the first time in years last night--it dawned on me that the 9-9-9 plan came from the Basic Sim Tax Plan (9% on Residential, Commercial, and Industrial). Of course, I always lower them to 1% and proceed to build pollution-churning megalopolises.
I feel bad about the PizzaMan; I'm sorry to see him flame out like this. He's a genuinely likable character, has been a successful businessman, and was articulating some excellent points during the primary. It's sad that thanks to the not unwarranted anal exam, he'll have to live out his days with these allegations over his head.
Posted by: Big Fat Meanie at November 29, 2011 01:26 PM (Ec6wH)
Posted by: Nigel Tufnel at November 29, 2011 01:28 PM (HqpV0)
Posted by: Alec Baldwin at November 29, 2011 01:30 PM (HqpV0)
Posted by: Big Fat Meanie at November 29, 2011 01:30 PM (Ec6wH)
The guy wasnt able to defend his own 9-9-9 beyond naming the url of his website and the other candidates are supposed to take a page out of his book?
How bout that page: "Newt, you go first!"
Posted by: Megan The Whopper McCain at November 29, 2011 01:34 PM (97AKa)
May be cute, and may be catchy, but it is not a strong sale. Bottom line: the Plan is not sensible and hasn't a prayer of passing any Congress. May be a good hook, may be a unique plan (which tells you something right there), maybe he got your attention, but he's not even coming close to making the sale.
Posted by: Roger at November 29, 2011 01:35 PM (tAwhy)
Posted by: Dr. Venkman at November 29, 2011 01:35 PM (YmPwQ)
Posted by: Bobbi at November 29, 2011 01:38 PM (/s7hl)
Posted by: Lojack at November 29, 2011 02:05 PM (AMNW2)
Posted by: Lojack at November 29, 2011 02:13 PM (AMNW2)
Posted by: Papa Johnson at November 29, 2011 02:31 PM (6Oevb)
Posted by: Ken Royall at November 29, 2011 02:50 PM (9zzk+)
Posted by: Vivian Maier: Street Photographer ePub at November 29, 2011 04:41 PM (xmHXp)
Posted by: The Betrayal of Trust epub at November 29, 2011 05:06 PM (P8qrp)
Posted by: Tao Song and Tao Dance ePub at November 29, 2011 05:41 PM (jubGV)
Posted by: someguy at November 29, 2011 06:04 PM (sEXZ/)
Posted by: Cool, Calm & Contentious ePub at November 29, 2011 07:36 PM (uuRP5)
Posted by: Jordan at November 29, 2011 09:00 PM (XJYf4)
pdf to word transfer
Posted by: nanonu at November 30, 2011 02:03 AM (SxJoL)
Hide Comments | Add Comment | Refresh | Top
64 queries taking 0.3225 seconds, 340 records returned.
Powered by Minx 1.1.6c-pink.








It's so crazy it just might work.
Posted by: Dr. Varno at November 29, 2011 12:11 PM (QMtmy)